One proven but often overlooked tactic is vehicle wraps—adorning service, delivery, maintenance or other company vehicles with eye-catching, professionally designed graphics that brand and promote your business as drivers tool around town. Unlike more costly media, vehicle wraps work for you 24/7, 365 days per year, for up to five years, making the actual amortized investment manageable for most small businesses—a few dollars per day, by some estimates. According to stats from the Outdoor Advertising Association of America (OAAA), vehicle wraps offer the lowest cost-per-impression of any form of advertising. Depending on city and population size, a single vehicle wrap can generate between 30,000 and 70,000 daily impressions